Hello!

Here's a liitle bit about who I am

From my first social media account to becoming a Digital Marketing Specialist, I've been captivated by the digital landscape. I'm Shivani Kushwah, and my journey began as a hobby that grew into a passion and career.
With a Master's in Marketing and a place on the Dean's List, I've combined academic excellence with hands-on experience. I've orchestrated influencer campaigns reaching 90 million impressions, crafted social media strategies, and even created a viral reel with over 6 million views.

Increased social media views 5x and followers by 200% through strategic content calendars.

Boosted newsletter open rates by 50% and click-through rates by 150%.

Grew LinkedIn connections by 5000+, increasing qualified B2B leads by 25%.

Managed $5-8K monthly budgets, reducing cost acquisition by 20%. Launched viral campaigns for major brands, reaching 20-30M users.

Key Skills

Social Success Strategies

Influencer Marketing

Managing 2,500+content creators, negotiation, relationship building.

Social Media Strategy

Expertise in Instagram, Youtube, TikTok, Linkedin, Reddit

Content Creation

Graphic design, copywriting, and photo shoot coordination

Digital Advertising

Meta and instagram ad campaigns, budget management.

Analytics and Reporting

Data-driven strategy development and optimization

Project Management

Campaign management, coordinating multiple projects

Projects

Influencer Marketing Work

L'Oreal India:
#WorthSharing Campaign (2020)

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Mamaearth Goodness
Inside 2021

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Mcaffeine: #Addictedtogood Campaign

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Amazon Great Indian
Festival 2021
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Social Media

Beacon Group

Led an always-on social media campaign that enhanced Beacon Group's digital presence and engagement across multiple platforms. Developed a comprehensive strategy focusing on continuous content creation, competitor analysis, and community engagement.

WoW Skin Care

As Social Media Manager for WoW Skin Care, I grew Instagram followers by 35% to over 100,000 and boosted engagement by 45%, while increasing Live session viewership by 25%.

Aksh IP Associates

As Social Media Manager at Aksh IP Associates, I grew our Instagram to 3,000 followers and increased LinkedIn followers by 5,000. I boosted website conversion rates by 10% and web traffic by 15%, while increasing qualified B2B sales leads by 25%. I also enhanced newsletter open rates to 30% and click-through rates to 2.5%, implementing email automation and refining our social media strategies.

Testimonials

"Shivani was a true asset to our team in enhancing and refining our social media accounts. She understands social media marketing and marketing in general and gave us really great insights as to how to improve the ways in which we reach people. "

Liz Farrugia 1st

"Marketing & Development Specialist at Beacon Group"

"Shivani is a talented marketing and social media professional with the knowledge, skills, and abilities to deliver quantifiable results. She takes a holistic approach to marketing strategies that build awareness and increase engagement."

Mitchell Eskritt

"Director of Marketing and Development at Beacon Group"